1. Identification

• Please provide full company name, address, phone and contact names.
• Describe your company or industry, include names of competitors.
• What are your schedule requirements?
• What is the budget for this project?

2. Site Name

• What do you wish to name your website?
• What domain name have you chosen to register?
• Is this domain name available?
• Have you registered this domain name?

(Please review the information regarding domains at Domain Frequently Asked Questions)

3. Objectives

Please tell us what objective you hope to achieve with your website.   Rank the importance of the following:

• To compliment other forms of advertising.
• To sell products directly online(accept credit cards)
• To sell products showcased online, but payment by mail or phone.
• To offer additional product information to customers.
• To offer company information to customers/employees/suppliers.
• To increase brand awareness.
• To stay ahead of the competition on the web.
• Other

4. Audience

• What types of visitors do you want to attract?
• What are your goals for each type of visitor?
• What are the products/services involved?
• What are your goals for these products/services?

5. Content

• Where will content come from?
• How often will you add new content?
• Who will update the content?
• Describe any work that has been done toward designing/redesigning a new web site.
• Will the web site reinforce an existing branding or marketing strategy?
• Discuss any identity/branding assets (logos, other artwork, and fonts).

6. Functionality

• What functional requirements do you believe to be necessary? (e.g., download areas, database-driven web pages, e-commerce, catalogue, formmail etc.)
• Who will update these?
• Are there other technical issues or limitations?
• Have you budgeted for hosting and maintenance of the site?
• If so, what is your budget?
• Who will maintain the site contents?
• How will the site be served/hosted?
• What is your long-term plan for the site?

7. Site Layout

Please outline what pages you will require on your site.  Consider including the following:

• Splash Page (no content, just introduces site with a graphic typically)
• Main or welcome page (contains table of contents, links to other pages, some content)
• Products Listing (estimate number of pages required - is a shopping cart required?)
• Order Page (purchasers submit online orders for your products or services)
• Feedback Page (Let visitors know how to contact you, can use an online response form)
• Interactive Page (Let visitors interact on a bulletin board, newsletter etc.)
• About the Company (A page to tell visitors who you are, possibly include FAQ)
• News, Specials (Announce special events, new products etc.)
• Other (Let us know of any special requirements)

8. Web Tour

This is a very important step.  To get the best idea of the type of website you desire, please take a look online and make a list of the best sites.  Use the criteria below when  on the Web that relate to your project in the following categories:

• Appeal to same target group of customers.
• Colors, look-and-feel, user interface, layout.
• Size of site or project.
• Publishing model (frequency, novelty of content, etc.)
• Attracting new people to the site (newsworthiness, giveaways, impact, etc.)
• Your competitors' sites.
• Quality of content.
• Quality of graphics.
• Functionality (things sites do for people)
• Community, special features, responsiveness, other categories important to your project.
• Overall favorite sites (for whatever reasons)